Occupy Sandy Poster

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Occupy Sandy is a coordinated relief effort to help distribute resources and volunteers to help neighborhoods and people affected by Hurricane Sandy. Our art director, Lindsay, visited one of their primary training and distribution centers at 520 Clinton Ave. in our neighborhood and was blown away by the outpouring of support and impressive organization. 
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There were an immense amount of donations collected and distributed, volunteers and coordinators. It was all such a refreshing reminder of all the good in this world. Everything was so organized, and everyone was put to work -- there was even a cooking station where they were getting warm meals out to people in need. There are many places with TOO many volunteers. We are so proud to be part of such a giving community, and living in a country where it comes natural to so many to jump into action when others are suffering and need help. They are an inspiration to us all.


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We noticed their handwritten flyers throughout the neighborhood and wanted to help the best way we know how -- through design. Building on our branding and identity design we developed for Occupy Wall Street, we put together a poster to help spread the word and grow the movement. We replaced the silhouettes of picketing figures representing the protests, with illustrations conveying the Hurricane Sandy relief effort -- manpower, trucks, machinery, food and supplies. Pairing that with their trending hashtag, #wegotthis, the result is simple yet powerful, representing not just one area, or one way to help, but one effort as a whole.


If you're looking for a way to help out -- whether it's dropping off (or sending) food and supplies, volunteering or donating -- check out interoccupy.net/occupysandy or connect with their Facebook and Twitter pages to get all the current info and their specific needs, as it is constantly changing. In a clever way of utilizing Amazon's wedding registry feature, they have made it easy for those not in the area to help victims that were hardest hit by the storm.

November 7, 2012 / Posted by McMillian+Furlow / Tagged: Illustration, Branding