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M&EM: A Branded Wedding

I’ve always dreamed of the opportunity to design a wedding invitation
suite, and when my brother and my best friend (whom he happened to be
marrying) asked me to design theirs, I couldn’t have been more excited.
Not only was it incredibly meaningful to me, I got a chance to work on a
project that is different than what I’m used to. From the save the
dates and the passport style invites, to the menus and welcome bags, I
enjoyed every moment of the entire process.

Working with the color palette that Mauro and Emmy had chosen, I
designed the save the dates to be a sophisticated play on the classic
“Greetings From…” postcards. We were inspired by the idea of having a
mini destination wedding on Shelter Island, and by the rich history of
the Pridwin Hotel. I also developed the M&EM logo — a play on the
couple’s initials — to use on all the materials, either printed or
stamped on with the custom rubber stamp. Mauro even had it embroidered
into his suit jacket!


Traveling has been a way of life for them ever since they began dating,
so it was natural that this passion would be incorporated into the
wedding. The invitations were designed as passports, issued on the day
of Mauro and Emmy’s engagement. They included all the information guests
would need to know — from ferry schedules to and from Shelter Island,
historic facts and maps, to ceremony information, lodging, activities,
etc. This proved to be very useful for all the guests that would be
traveling from out of state (and Italy!)



The menus were tied together with a family remembrance card and a
timeline of all their travels together. The string was carefully chosen
for it’s reference to the classic Italian pastry boxes.


Bags of lavender were stamped and tied with all the ceremony information
on the back. This was our clever way of avoiding the use of a standard
wedding program.

Being at the ceremony and reception to see all of this work come
together was an incredible feeling, and I really hope to get the chance
to design wedding invitations again. Check out more photographs from the
wedding here.

