The rapidly growing movement known as Occupy Wall Street has been camped in the financial district of New York City for the past 25 days. It is now a nationwide protest, with one thing in common: The 99% will no longer tolerate the greed and corruption of the 1%. With this resistance movement against inequality and corporate greed gaining momentum, it is in even more desperate need of a logo. After brainstorming the last few days, we came up with a visual identity that represents this powerful movement and the people behind it.





It is easy to notice the disconnect between groups that have assembled in different areas who are all supporting the same movement. Many cities have created their own visual identities, websites and social media brands which leads to some confusion for people who want to get involved. As designers, we believe that every movement needs a unifying visual identity. The Occupy Wall Street protests are no exception. Successful branding would combine the strength of these individual movements by joining them together and assuring the audience that they are connected.





The “O” acts as an enclosure which not only portrays the “O” in “Occupy”, but also links the efforts of the protesters nationwide who are occupying public space as way to get their message heard. Because the power behind this movement is coming directly from the people, we felt they had to be visually represented. The silhouetted figures are inspired by the crowds that continue to show their support through demonstrations, marches, signage and donations. Red is a color associated with energy, strength, power, love, determination and passion — all common emotions affiliated with the Occupy Wall Street protests.





Primarily this logo is used to represent the movement as a whole, but can also be site-specific by representing each individual city inside the “O”. This bold mark will work nicely on buttons, stickers and posters as an easily recognizable symbolic representation of the expanding movement. Check out some of our instagram photography at Liberty Square on the M+F Flickr photostream, and stay tuned for more — we’ll be getting the buttons together to hand out next week!